Using the Wisdom of Crowds to Spark Innovation

(Lightning talk, 10 min)

Author(s): Mike Sutton (Wizewerx)
Session: Knowledge and Innovation
Session chair: Helen Sharp (Open University)
Date: Thursday, 3 June 2010: Main Conference
Time: 15:30-17:00
Innovation is the holy grail of all commercial organisations (whether they realise it or not). Yet large enterprises are hugely unaware of the hidden potential of their large workforce in sparking innovation through the systemaic and controlled use of the collective wisdom of crowds. I want to share my thinking about this and what conditions need to be in place. We will have a 5 minute audience involved experiment around this talk.

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