Monkey Business (Loss aversion)

(Lightning talk, 10 min) [ Slides ]

Author(s): Haakon Spilde (Know IT Objectnet)
Session: Knowledge and Innovation
Session chair: Helen Sharp (Open University)
Date: Thursday, 3 June 2010: Main Conference
Time: 15:30-17:00
In this lightning talk I will discuss loss aversion. Loss aversion refers to the tendency for people to strongly prefer avoiding losses rather than acquiring gains. I will give some examples from studies done with moneys, before I share a few ideas on how this knowledge can be used for your benefit in Agile projects.

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